DAY 1 - November 9, 2009
Chairman: David Lipsey, Managing Director, M&E Practice, FTI Consulting
Copyright © 2009 Henry Stewart Events
Agenda
8:00 am
Registration and Refreshments
9:00 am
Welcome from Henry Stewart
Patricia Connelly, CEO, Henry Stewart Events
9:05 am
Keynote Address - The Art & Practice of Managing Digital Media
Chuck Hurst, VP Systems Development, Scripps Networks
9:35 am
What the Leaders are Doing in Media & Entertainment
David Lipsey, Managing Director, M&E Practice, FTI Consulting
9:50 am
Executive Roundtable - Broadcast, Media & Entertainment
Moderator:
Tim Padilla, Executive Director, Digital Media Systems, Warner Bros.
Panelists:
- David Sugg, Director, Digital Media Systems, Warner Bros.
- Christopher Grakal, VP, Photography / DAM, Turner Broadcasting System Inc.
- Scott Phelan, VP, Fox Filmed Entertainment
- Steve Simonian, VP Software Development, Fox Networks Engineering and Operations
11:00 am
Refreshments
Track A
DAM for the Experienced User
Moderator: David Lipsey, Managing Director, M&E Practice, FTI Consulting
Track B
New to DAM
Moderator: Linda Burman,President,
L. A. Burman Associates
11:40 am
The New Technologies - What Is Possible Now?
Mukul Krishna, Global Director, Digital Media, Frost & Sullivan
What is DAM and Why Now?
Linda Burman, President,
L. A. Burman Associates
12:05 pm
Distribution and Control: The Next Important Phase of Media Management
Damian Saccocio, VP, Solutions Marketing and Strategy, Open Text
Dealing with Costs, Budgets and ROI
Henrik de Gyor, Digital Asset Manager, K12 Inc.
12:25 pm
Analyst Panel - Informative Opinions on the Important Issues
Panelists:
- Ian Michiels, Research Director, Aberdeen Research
- Mukul Krishna, Global Director, Digital Media, Frost & Sullivan
- Bill Rosenblatt, President, GiantSteps Media Technology Strategies
Metadata, Taxonomy & Search: Fundamental Concepts for DAM Projects
Seth Earley, President, Earley & Associates
1:10 pm
Lunch - sponsored by OpenText
2:40 pm
Latest Developments in Metadata, Taxonomy & Search
Moderation and Introduction:
Seth Earley, President, Earley & Associates
Case Studies from Joico, Kaiser and UPS: Why DAM? - Requirements, Procurement, Implementation and Legacy Migration
Case studies presented by:
- Lily Taylor, Creative Digital Assets Specialist, Joico Laboratories
- Jennifer Griffith, Manager, Digital Asset Management, UPS
- David R. Price, Project Manager, Marketing & Sales Systems
Kaiser Permanente
3:40 pm
Refreshments
4:30 pm
What the Leaders Are Doing
Michael Moon, CEO, GISTICS
5:45 pm
Close of Day 1 - Drinks Reception - sponsored by Autonomy Virage
DAY 2 - November 10, 2009
Chairman: David Lipsey, Managing Director, M&E Practice, FTI Consulting
8:00 am
Registration and Refreshments
9:00 am
Chairman's Welcome
David Lipsey, Managing Director, M&E Practice, FTI Consulting
9:05 am
Latest Thinking On Using DAM to Activate Social Media Campaigns
Cynthia Francis, CEO, Reality Digital
9:30 am
How to Leverage SharePoint for DAM
Moderator:
Karuana Gatimu, IT Project Manager & SharePoint Architect, Skechers USA
Panelists:
Stephanie Rose Ruff, Marketing Coordinator, Comcast Entertainment Group
10:30 am
Refreshments
Preservation of Assets
Jacob Nadal, Preservation Officer, UCLA Library
11:10 am
Cross-Industry Case Studies
- How we used DAM to automate workflow and improve efficiency in an advertising agency (Evan Shore, VP and Creative Systems Manager, Arnold Worldwide)
- How we cracked handling thousands of images on a global basis (Dave Courtemanche, Production Designer, Arbonne International)
2:35 pm
DAM Career Planning, Qualifications and Training
Henrik de Gyor, Digital Asset Manager, K12 Inc.
12:45 pm
Lunch - sponsored by OpenText
2:15 pm
XMP-In-Practice
Moderator:
Diane Kennedy, VP of Media and Information Technologies, IDEAlliance
Panelists:
- Greg Dyro, Director, Warner Brothers Studios Photo Lab
Innovation in Marketing Operations
Moderator:
Eric Siano, Practice Director, Enterprise Marketing, MarketSphere Consulting LLC
3:55 pm
Refreshments
4:35 pm
Latest Developments in Rights Management
Moderator:
Dan McGraw, Seven Dials Media
Panelists:
- Skiff Wager, President, SEW Consulting
- Linda Burman, LA Burman Associates
- Cheryl Besenjak, cbRights Consulting
- Jeff Sedlik, President & CEO, PLUS Coalition
5:30 pm
Close of Conference
- The Chevrolet Division of General Motors' experience of DAM as a predictive part of an asset management program (Christopher Zientek, Senior VP / Director of Asset Integration, Campbell-Ewald Advertising, member of the Interpublic Group of Companies)
Tech Tracks
Interspersed throughout the two day event,
Tech Tracks showcase the latest from DAM vendors.
Day One
11:00 am
Evolving your DAM into a Strategic Content Reserve
Christopher Hill, Senior Product Strategist, Nstein Technologies Inc.
Discussion Points:
- Modern DAM strategies to move beyond a content bucket to a content arsenal
- The three critical areas of DAM and why two of them are often neglected
- Important tools to fight content entropy and keep your content available even as your asset count grows
- Ensuring that your DAM stays an asset and not a liability
Day One
2:00 pm
The DAM Bill of Rights
Jason Bright, Founder, MediaBeacon Inc.
Discussion Points:
- Learn why it's time for change, learn what DAM needs to supply to be successful
- Strongly Attached Persistent Metadata -- What it is and why your project is lost without it
- Import/Export/Mapping -- Why these three words have handicapped the market and every DAM user
- Taxonomy -- Learn what data structure needs to be, and how you can make a future-proof system
- The New World -- Learn how DAM fits into the future of social media, and tools like iGoogle, OpenSocial, and OpenSyndication
Making the Metadata Mess Manageable - The Future of Distribution Metadata
- KC Blake, Director, Business Development, Entertainment Technology Center @ USC
Challenges of Gathering, Storing and Delivering Metadata as Part of a Digital Distribution Workflow Strategy
- Jeff Stevens, VP, Digital Archives, Warner Bros. Technical Operations
Managing Multi-Source Metadata Across Disparate Media Formats
- Ryan Cox, Director of Product Management, Gracenote
3:00 pm
3:20 pm
4:10 pm
DAM and Change Management
Henrik de Gyor, Digital Asset Manager, K12 Inc.
DAM Services Groups: The Essential Roles, Accountabilities and Skills of a DAM Operation
Joel Warwick, Principal, JAW Consulting
Panel - Metadata and Usability - A Contradiction in Terms?
Moderator:
- Graham Allan, Director, Technology Strategy, The Walt Disney Company
Panelists:
- KC Blake, Director, Business Development, Entertainment Technology Center @ USC
- Jeff Stevens, VP, Digital Archives, Warner Bros. Technical Operations
- Seth Levenson, President, 3 legged dog, inc.
- Ryan Cox, Director of Product Management, Gracenote
DAM Vendor Shootout
Featuring:
- Damian Saccocio, VP, Solutions Marketing and Strategy, Open Text Digital Media Group
- Jason Bright, Founder, MediaBeacon, Inc.
- Michael Snow, Senior Product Marketing Manager, Autonomy Virage
- George Grippo, VP Media Asset Management, North Plains Systems, Inc.
2:55 pm
Day Two
1:35 pm
How to Make Video Work for you in your DAM System
Gary Petruzzi, Partner Marketing Specialist, Telestream
Discussion Points:
- What are the things to consider when integrating video into your DAM workflows?
- Standards, formats, integration, adaptability and more- Future proof your DAM implementation for handling video
11:00 am - Tech Track Presentation - NStein Technologies Inc.
Christopher Hill, Senior Product Strategist, Nstein Technologies Inc.
1:20 pm - Tech Track Presentation - Autonomy Virage
Michael A. Snow, Sr. Product Marketing Manager, Autonomy Virage
2:00 pm - Tech Track Presentation - MediaBeacon Inc.
Jason Bright, Founder, MediaBeacon Inc.
Day One
1:20 PM
The Changing Fundamentals of Rich Media Management
Michael A. Snow, Sr. Product Marketing Manager, Autonomy Virage
Discussion Points:
- With 80% of enterprise content being unstructured in most enterprises today, how do companies deal with the tsunami of rich media flooding their networks?
- Rich media is becoming more and more of an essential part of daily business. It touches not only internal and external marketing and sales, but also training, investor relations and customer-facing operations and shows no signs of decreasing momentum. Social media is accelerating this viral spread and loss of brand control even further. Do you know where your brand is today? Is it time to rethink your asset management strategy? How can you possibly manage all this content and make sure that the crème of the asset crop is getting the best usage across your global organization?
- With the dramatic changes in the asset landscape over the past few years, it’s time to take a step back and examine the fundamentals of managing your rich media. Come listen and learn what the leader of Rich Media Management offers to help you navigate this new world.
Day Two
12:55 pm
Unlock Your DAM to Manage Video
Moderator: Robin Parisse, Industry Consultant
Panelists:
- George Grippo, VP Media Asset Management, North Plains
- Anna Greco, Director of Product Marketing & Biz Development, Telestream
Discussion Points:
- Explore the questions, best practices and the challenges that digital video assets and rich media present to an organization no matter the industry. Hear first hand experiences
- Learn how to drive compelling results every day across disparate groups, vendors and end-users with rich media productivity solutions that make sense to your business
- Find out how you can eliminate your company’s struggle to manage video assets
- Join this live discussion. Bring your challenges and questions.
12:55 pm - Tech Track Presentation - North Plains
Moderator: Robin Parisse, Industry Consultant
Panelists: George Grippo, VP Media Asset Management, North Plains; Anna Greco, Director of Product Marketing & Biz Development,Telestream
1:35 pm - Tech Track Presentation - Telestream
Gary Petruzzi, Partner Marketing Specialist, Telestream
Panelists:
- Steven Bushong, Senior Vice President, Marketing Operations, ABC Entertainment Group of The Walt Disney Company
- Chris Ransick, Solution Architect, MarketSphere Consulting LLC
Lessons from the DAM Front Line: Top 10 Implementation Strategies for Success - You're in Good Hands with Allstate®
- Luc Dodinval, Manager, Content Management & Search Services
Allstate Insurance
Media Asset Workflow - Applying DAM to Reduce Marketing Costs
- Seth Earley - President, Earley & Associates
10:05 am
Sponsored by:
